Taking a holistic approach from both user and organisational perspectives, I map and communicate complex processes to uncover opportunities and re-define services. Using tools like service blueprints and systems mapping, I collaboratively design seamless, scalable experiences. I work across public and private sectors, focussing on organisational structures, governance, and logistics.

Turning insight into action with a mix of qualitative and quantitative research methods. From in-depth interviews, focus groups, usability testing and surveys to quant analysis utilising the latest AI tools. I uncover the contextual, behavioural and attitudinal insights necessary to support evidence-based recommendations that deliver real value to users.

I create tailored workshop sessions to facilitate strategic discussions and collaborative thinking for stakeholders, and teams both remote and in-person. I always ensure session outputs are very visually captivating, making them easy to discuss, align mental models and guide decision making.

I structure content so it’s easy to find, simple to understand and supports users in achieving their goals. I always ensure content, layout and design go hand-in-hand, allowing for clear, purposeful and easy to navigate information. I utilise insights to define the information architecture, content structures and user flows of a digital experience.

I design intuitive, engaging digital experiences across websites, apps, and organisational platforms. My interfaces are crafted to be visually appealing, accessible, and aligned with real user needs. From wireframes and design systems to polished Figma designs and interactive prototypes, I ensure every detail supports a seamless user journey.

I combine systems thinking, speculative design and market insight to help reframe challenges and spot new opportunities. I have experience working on R&D projects, solving real-world problems with emerging technologies across a variety of sectors.