Working in collaboration with a large consortium of big industry leaders, we began by carefully planning activities that aligned with the resource and timelines of the wider campaign initiative.

I led a consortium-wide workshop which brought together partners from across the nuclear industry, including the Ministry of Defence, BAE Systems, and EDF Energy. This collaborative session encouraged ideation, gathered expert input, and explored positioning, directly informing both the content strategy and design decisions.

The outcome was a shared direction with guiding principles and success measures, giving the consortium clarity and alignment to confidently drive the campaign forward.

I analysed both direct and indirect competitors in the nuclear space, to help to guide our positioning in the market and understand what was already working and not working.

Further research into sectors outside the nuclear space, but with similar missions, inspired our approaches, best practices and provided valuable insight into how the campaign could differentiate itself and maximise impact.

The output presented was very visual and easy to understand.

As a result of market research and partner discussions, I translated these findings into a sitemap and user flows, collaborating with industry leaders and campaign managers, ensuring clear categorisation and easy discovery of information.

These evolved naturally through the wire-framing process, optimised to guide users toward conversion goals and seamless navigation to the careers portal. High-fidelity UI Designs were built and iterated upon as analytic insights informed.